June 2006

Your website is finished…or is it?

Not really. If your website serves to attract prospective clients rather than just as an electronic brochure for your company it is important that you continuously tinker with it in order to maximize your exposure to the search engines. You also want the website to be an appropriate representation of your business, and you want it to be easy to navigate.

• Take a fresh look at your website. Is it doing what you want it to?
                
• Is the website giving visitors a succinct overview of your company?
                
• Is the website organized in a logical manner?     
            
• Is the website pleasing to look at?
  Do the colors and the design reflect your company?
                
• Is the website full of “flash” and animation? Cut back on this. The search engines penalize you for a lot of  “flash”.
  Keep it to an absolute minimum.
                
• Make sure your keywords – the words potential prospects would search – are included in the text. The search engines look for these words when they crawl through your site.
                
• Back-link your site to other, related sites. The more other sites link to yours, the better you will do with the search engines.
  

Periodically add content to your site, enrich it.

Don’t allow your website to get stale. Like the web itself, it has to change to remain relevant and to serve you best.

Call the Intelligent Office at 866-505-1225 for more information.

"Never miss a call...never miss a beat!"

More to follow in future newsletters!!

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