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Tips & Ideas from Roger Kahn on how to create your competitive advantage

 

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October 2006

Believe it or not, we send 84 billion (yes, BILLION) email messages a day. This is hard to fathom.  Email was originally one of the greatest productivity tools around.  It has advantages over faxing, and it has advantages over overnight delivery.  Email is an extremely efficient and cost-effective way to transmit information from one location to another.  However, email is NOT the best way to communicate more than simple messages between two parties.  For example, asking John or Jane to bring a file to a meeting that you are all having tomorrow, or scheduling an appointment is well-suited to an email message.  However, if you want to communicate more than simple messages among parties, the answer is the telephone not email.

How many times have you gotten an email from someone that was more than a simple request or instruction and misinterpreted the sender’s mood, or intention, because you were dealing with the written word rather than the spoken word.  Good communications is built upon a dialogue in which you have immediate give-and-take between the parties.  You have less “guessing” as to what the other person said or meant.  The spoken word is a much richer means of communication than the written word is. You can hear the intonations of the other person’s voice, you can joke with one another, raise voices with one another, collaborate in an area that is beyond the scope of the initial conversation, and most importantly, foster a relationship.  Try to do that with emails. It cannot be done. An email is flat and one-dimensional, while a phone conversation is multidimensional.

You can get much more out of a phone conversation than you can an email.  In fact, if Alexander Graham Bell came around with his telephone after Bill Gates, we would all probably be saying to each other, “Hey, you have to try this thing called a telephone.  You can actually talk to someone, hear what they say, and react to it – real time.  It blows email away!”

Keep this in mind next time you have to communicate with someone.  If it is more than a simple message, use the telephone.  It is far better as a communications device…and make sure you have live answer on your telephone. Did you ever try to have a dialogue with a voice mail system?  Talk about one-sided…


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